Have you ever hit a wall with a project that’s important to you? Just couldn’t will yourself to take that next step? Or maybe you couldn’t even remember what the next step was?
Here’s an interesting fact: At least 11 million bits of information enter our brain through our senses each second. Our conscious mind, however, only seems able to process 50 bits of information per second. Most of what enters our brain happens outside our awareness. Rock and Schwartz note that in a world with so many distractions, a big challenge is our ability to focus sufficient attention on any one idea.